An effective Instagram hashtag strategy: The staircase method

A quick and effective method to fully utilize Instagram hashtags. ✅

Elliott Davies

Elliott Davies

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If you are reading our blog then we assume you appreciate the power Instagram hashtags can have on your reach and engagement!

We have written this short piece to provide a simple hashtag strategy that we have seen work for many of our user. 🎉

For simplicity, we haven't gone into depth about how the Instagram algorithm works and why you should be following a strategy, if you would like to learn more about this, check out our comprehensive Instagram guide 2019.


📶 The staircase method:

The ‘staircase’ method is an effective way to use Instagram hashtags to increase your, reach, engagement and followers on Instagram.

The name of the technique is a fairly accurate representation of the execution:

-Use 10 hashtags that are 30% below your average likes
-Use 10 hashtags that are  similar to your average likes
-Use 10 hashtags that are 30% and above your average likes

You simply use clusters of hashtags as a step to boost yourself onto the next cluster.


Example below:

(Work out your average likes by adding up all the likes over your last 12 posts then divide that by 12)

Average likes = 600

30% of 600 = 180 (600*0.3)

30% below average likes = 420  (600-180)

30% above average likes = 780 (600+180)

This method is effective because it increases your chances of ‘climbing the stairs’. This means that if you rank highly on the first 10 hashtags (below your average likes) then you have a better chance of ranking on the next 10 and so on.

Whilst this may seem like a lot of effort, an effective hashtag tool like Flick can help you execute this strategy in minutes!

Feel free to try Flick out - find relevant hashtags for my next post.

Good luck and don't hesitate to contact to Flick team if you have any questions!🎉

An effective Instagram hashtag strategy: The staircase method
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