Instagram’s new feature is exciting, and creators have welcomed it with open arms, but, how do you go viral on Instagram Reels?
Creators have embraced Instagram Reels with open arms, and since their release, we’ve seen users upon users post creative quick videos using the platform. And, Instagram Reels can be a great way to get your face out there, and grow your account quickly – that is, if you can manage to go viral. In this article, we cover how to go viral on Instagram reels, through a few quick tips.
The first thing you want to decide is of course what your Reel is about. If it fits into a certain category within Instagram, whether it be comedy, cooking, or life advice, this is what will determine who is going to eventually be ‘served’ your Reel. As we know, Instagram’s algorithm uses machine learning technology to determine which posts it shows to which users, and this isn’t any different when it comes to Reels. This means it’s likely that the niche your Reel fits into will help determine exactly who sees it, and the more mass-appeal it has, the more likely you are to go viral. Remember this as you create your first few Reels. If your goal is to go viral, you’re going to want to ask yourself what would appeal to a large number of people, what would everyone ‘get’ and not have to be ‘in on the joke’ to understand? Some ideas to help frame your viral reels:
Just like all other Instagram content, you can use hashtags on Reels to categorize what you post. This is actually one of the key ways to get your Reels noticed because it signals to Instagram the topic area that you are posting in. With the platform’s added intel on its users and what they are into, it can then determine who to show your Reel to. So, just like you would with your other Instagram content, get specific when you pick which hashtags you want to use on your Reels so that they are served to the right people. Remember, Reels now also appear in hashtag searches, so if you manage to get your Reel to rank in a search, you’ve ‘reel-y’ hit the jackpot.
The limit for hashtags is the same when it comes to Reels, but most users opt for around 3-10. This is likely a reflex learnt from TikTok, and not for any reason in particular. You can use the maximum of 30 without worrying about parts of your video not being visible, as if your caption is on the longer side, Instagram will collapse it to fit their format – meaning users will physically have to expand your caption to see it in full.
The analytics surrounding your account that you have already amassed can be invaluable when it comes to your Reels. You should pay attention to when your audience is the most active, and examine which Reels gain the most traction according to the time and day that you post them.
You can also look at your hashtag metrics to up the chances of your Reel appearing in a hashtag search. If you have a high-Rank Ratio for a specific hashtag, it’s a good idea to use that hashtag on your Reel as it betters your chances of ranking.
The most important time for the growth of a Reel is directly after you’ve posted it, so you want to do what you can to give it the momentum it needs to go viral. The first hour is key because it lets Instagram know how popular that Reel is likely to be, thus determining whether it should be searched to a larger audience or not. The quicker your Reel gets views, the more people that will see it, so make sure to implement these best practices when you post:
If Instagram knows an audience is receptive to a trend, its algorithm will serve more of those videos, to more users – that’s technically how it becomes a trend. One of the ways the platform can pick up on this is by the number of times users are putting a certain track on their videos. If a sound or song is being used consistently on a number of different people’s Reels, that song will show in the recommended section of tracks. If you use one of these popular tracks, you have a greater chance of reaching new followers and viewers, and in turn, going viral.
Because people really care about the aesthetics of their feed, a feature like Reels can make it hard for creators to understand how to incorporate it with the rest of their posts. Some choose not to share it to their feed but could be missing out on the chance to go viral by doing so.
One of the ways to make your Reels fit with your aesthetic is by using templates and filters that match with the rest of what you post. Some great apps to use are:
We hope you gained some insights on how to go viral using Instagram Reels. We can’t wait to see what you create! If you want to explore how to use the best hashtags to help you go viral, just click on the banner below.