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How to Use Flick’s Instagram Hashtag Metrics
Sam King
Sam King
Posted Thu Oct 03 2019
In How to use Flick

A quick and simple breakdown of how to use our hashtag metrics for your Instagram account! Prefer videos? Watch this guided walkthrough on our hashtag metrics: 

https://www.loom.com/share/f68e12d1af3e4e08b20fc125f3940446

Flick’s Instagram Hashtag Metrics::

Average Likes / Comments 

The average number of likes/comments received on content that has ranked in the ‘top posts’ section of a hashtag. 

Competition Score 

The size of the audience you’re competing against on a specific hashtag.

Potential Reach

The size of the audience you’re likely to reach if you rank on a specific hashtag.

DAPC (Daily Average Post Count)

The average number of posts made into a specific hashtag, daily.

Posts Made 

The total number of posts made in a hashtag.

 

Best practices:

  • You will increase the reach of your post with hashtags when you rank in the ‘top posts’ section of a hashtag. 
  • To rank on a hashtag, the ‘likes’ your post receives must be similar to the average likes of the content already ranking in a specific hashtag.
  • You can see the impressions you’ve received from hashtags on a specific piece of your content by going into your post analytics.

 

Bonus tips:

  • Constantly testing & iterating will lead to the best results. 
  • Ensure the average ‘likes’ of the hashtag you’re going to use is similar to that of your content. 
  • Hashtags that have low competition and high potential reach are going to provide the best results. 

 

We hope this helps, and as always feel free to send us a message if you have any questions!