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How to Use Flick’s Instagram Hashtag Metrics
Sam King
Sam King
Posted Thu Oct 03 2019
In How to use Flick

What Instagram hashtag metrics we provide and how to use them to improve your hashtag research and grow your Instagram account organically.

A quick and simple breakdown of how to use our hashtag metrics for your Instagram account! Prefer videos? Watch this guided walkthrough on our hashtag metrics: 


Flick’s Instagram Hashtag Metrics::

Average Likes / Comments 

The average number of likes/comments received on content that has ranked in the ‘top posts’ section of a hashtag. 

Competition Score 

The size of the audience you’re competing against on a specific hashtag.

Potential Reach

The size of the audience you’re likely to reach if you rank on a specific hashtag.

DAPC (Daily Average Post Count)

The average number of posts made into a specific hashtag, daily.

Posts Made 

The total number of posts made in a hashtag.


Best practices:

  • You will increase the reach of your post with hashtags when you rank in the ‘top posts’ section of a hashtag. 
  • To rank on a hashtag, the ‘likes’ your post receives must be similar to the average likes of the content already ranking in a specific hashtag.
  • You can see the impressions you’ve received from hashtags on a specific piece of your content by going into your post analytics.


Bonus tips:

  • Constantly testing & iterating will lead to the best results. 
  • Ensure the average ‘likes’ of the hashtag you’re going to use is similar to that of your content. 
  • Hashtags that have low competition and high potential reach are going to provide the best results. 


We hope this helps, and as always feel free to send us a message if you have any questions!