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Instagram Hashtag Strategy 2019 (Staircase / Ladder)
Sam King
Sam King
Posted Wed Jul 10 2019
In How to use Flick, Instagram Marketing

Today we’ll be explaining an Instagram hashtag strategy that has been frequently praised by Instagram pro’s over the past year – we’ve also seen great success using this strategy from 100’s of Flick users. 🎉

For simplicity, we haven’t gone into depth about how the Instagram algorithm works and why you should be following a strategy, if you would like to learn more about this, check out our comprehensive Instagram guide 2019.

The ‘staircase’ Instagram Hashtag Strategy 📶:

The ‘staircase’ method is an effective way to use Instagram hashtags to increase your, reach, engagement and followers on Instagram, it’s also the number one Instagram hashtag strategy for both beginners and experts. We see a lot of users use this strategy as a base, and tweak it for what works best for their Instagram accounts.

The name of the technique is a fairly accurate representation of the execution:

  • Use 10 hashtags that are 30% below your average likes
  • Use 10 hashtags that are  similar to your average likes
  • Use 10 hashtags that are 30% and above your average likes

You simply use clusters of hashtags as a step to boost yourself onto the next cluster of hashtags.

How to work out your average likes:

(Work out your average likes by adding up all the likes over your last 12 posts, then divide that by 12).

Average likes = 600

30% of 600 = 180 (600*0.3)

30% below average likes = 420  (600-180)

30% above average likes = 780 (600+180)

This Instagram hashtag strategy is effective because it increases your chances of ‘climbing the stairs’. This means that if you rank highly on the first 10 hashtags (below your average likes) then you have a better chance of ranking on the next 10 and so on.

Whilst this may seem like a lot of effort, an effective Instagram hashtag tool like Flick can help you execute this strategy in minutes! Not only this but Flick comes with a variety of exciting features that will help you up your Instagram hashtag game!

instagram hashtag strategy in flick platform

Feel free to try Flick out – find relevant hashtags for your next post.

Good luck, enjoy your new instagram hashtag strategy and don’t hesitate to contact to Flick team if you have any questions! 🎉